of the entire process of choosing a president, a cliche even of the country.
This is not so when things are shown in black and white. The use of black-and-white is rare these days; by its contrast from the norm, it draws one's attention automatically. It is also a remnant of the past--the only way life used to be represented on film or television, or in photographs. In some way, black-and-white both speaks a reverence for the past and re-creates it, brings the mind back to a slower, more studied pace. It makes one want to look into, not merely at, a picture, and to stay awhile.
See P. F. Bentley's photograph of Bill Clinton giving a speech with the American flag concealing all of his body except for the pants cuffs, shoes, and a gesturing arm.